Designing for My Raw Pet was all about bringing their fresh, playful energy to all areas of the brand.

Using a bright, cheerful colour palette and a custom line pattern filled with dog icons and food motifs, the design captures the fun and approachable personality of the brand.

As a second-generation family business, they pride themselves on creating products that are no mess, no stress—so the packaging had to feel as practical as it is vibrant. Every detail, from colour to pattern, was crafted to showcase their pet nutritionist-designed formulas and New Zealand-made quality, resulting in packaging that’s as joyful to look at as it is to use.