Melissa is the creator behind Karaka Kitchen and her current logo just wasn’t serving her brand any longer. She was after a more feminine and elegant look to go alongside her beautiful cakes, cookies and savoury platters.

Melissa came to me with ideas of the colour palette she wanted to work with and she requested a cake cut with the letter K which could be used as an icon. The marriage of the script font and serif font resulted in a luxurious and impactful primary logo.

The brand extended to business cards, stickers and a cake serving guide.