When two flavour masters—Simon Gault and Little Lato—teamed up to create the ultimate gelato, they needed packaging that looked just as good as the product tastes. My role was to design tubs that felt as joyful, bold, and irresistible as opening the lid for that first scoop.

We went for a vibrant colour palette that instantly catches the eye and sets the mood for something fun and indulgent. Each of the three flavours has its own unique colour story and personality, making them easy to recognise while sitting beautifully together as a collection.

To add a playful edge, I incorporated hand-drawn shapes and elements that bring movement and energy to the design. These details make the tubs feel approachable and full of character—because gelato shouldn’t just taste good, it should look like happiness in a tub.

The result? Packaging that not only ticks every box on the brief, but also tells the story of collaboration, creativity, and pure delight—one scoop at a time.

Designing for My Raw Pet was all about bringing their fresh, playful energy to all areas of the brand.

Using a bright, cheerful colour palette and a custom line pattern filled with dog icons and food motifs, the design captures the fun and approachable personality of the brand.

As a second-generation family business, they pride themselves on creating products that are no mess, no stress—so the packaging had to feel as practical as it is vibrant. Every detail, from colour to pattern, was crafted to showcase their pet nutritionist-designed formulas and New Zealand-made quality, resulting in packaging that’s as joyful to look at as it is to use.

For the third year running, I’ve had the pleasure of designing the Kiwi Firefighter Calendar—a bold, playful, and downright steamy project featuring 12 (very brave and very topless) Kiwi firefighters.

Every year, I work closely with the production team, photographer, web designer, proofreader, and PR company to bring this charity calendar to life, supporting men’s health in New Zealand. My role has focused on creating visuals that are striking, fun, and cohesive, ensuring the calendar stands out on walls while celebrating the bravery (and charm) of these Kiwi heroes. I’m proud to be part of something that brings the heat and starts conversations that matter.

Creating the branding for Your Local Bakery was all about capturing the warmth, community spirit, and welcoming vibe that the team wanted to share with Pukekohe. As the sister company to the thriving Your Local Coffee, the bakery needed a brand that felt familiar yet uniquely its own.

Using a friendly colour palette of navy, pink, and off-white, along with a set of charming brand icons, I developed visuals that work across everything from coffee cups and bakery boxes to tote bags. The design reflects the bakery’s commitment to creating extra-special pastries for life’s little (and big) celebrations, making every visit feel personal, inviting, and full of joy.

Designing for Eastern Hearing was all about creating a visual identity that reflects their warmth, professionalism, and commitment to helping people reconnect with what matters most.

The clinic wanted a modern, approachable look that conveys clarity, hope, and confidence, so I developed graphics and brand elements that feel welcoming and uplifting across all touchpoints. From signage and printed materials to digital assets, the design brings Eastern Hearing’s mission to life—empowering clients to feel youthful, connected, and confident, every step of the way.

Black Swamp Surfboards were wanting branding to be used across their surfboard range and clothing merchandise.

We worked with the client to create a brand pattern which could be used for their social media and across their website.

The typography used in this branding represents the casual nature of the brand and reflects the movement of the physical act of surfing.

Someday Somewhere is Nelson’s newest foodie hotspot!

House made, quality ingredients and superb coffee, together with memorable branding will ensure this gem will be a venue to hunt out for locals and visitors alike.

The owner’s vision is to create a coffee and food haven of deliciousness with a great vibe ensuring customers return. With the bold colour palette to get noticed and a cute illustration, this brand stands out from the crowd and gives the vibe of the place to be!

The team at Allspark Electrical pride themselves on bringing high standards to the electrical industry.

Having grown significantly since starting out 14 years ago, they were in need of a rebrand to reflect their company in the present. The orange and black is a striking and vibrant brand which demonstrates the values of approachable, friendly and experienced.

The full brand overhaul extended to business cards, vehicle signage, uniforms and social media templates.

Andrew and his team have extensive knowledge of the building industry in New Zealand and saw a gap in the market for project planning professionals. So Stable Group was born.

This sophisticated branding is clear and provides a luxurious and trustworthy feel to the service provided by Stable Group.

Mayfield Group delivers governance courses that empower present and future leaders to meet today’s challenges head on.  Mayfield use their knowledge to help businesses create their own learning and development courses and resources.

I worked with Jo to create a professional and trustworthy brand that gave the feeling of offering a high end service. The use of a sans font gives the brand a modern overall look and the colour palette is slick and creates impact.

This family owned business were such a joy to work with. Mila & Mikki sell sustainable, eco friendly and organic baby clothes and accessories. Their aim is to take away the stress from shopping for babies and bring joy and excitement back to your shopping. They are so passionate about providing the best.

This beautiful lettering with a hand drawn element appeals to new parents and has a soft colour palette to match.

Kat and I worked together on the branding for her new editing and proofreading company. Kat is based in Auckland and requested a sleek but professional look with an overall feminine vibe while standing up to her competitors in the market.

Hobsonville Hearing is the first permanent audiology practice in the Hobsonville area. The staff at HH take great pride in providing the community with high quality, professional and patient-centric care. Their branding needed to reflect this as well as being accessible to everyone from children to the elderly.

Abby and I worked through some colour palette options together before landing on the finalised colours. They have a feminine feel while still maintaining a sense of trust and knowledge.

Melissa is the creator behind Karaka Kitchen and her current logo just wasn’t serving her brand any longer. She was after a more feminine and elegant look to go alongside her beautiful cakes, cookies and savoury platters.

Melissa came to me with ideas of the colour palette she wanted to work with and she requested a cake cut with the letter K which could be used as an icon. The marriage of the script font and serif font resulted in a luxurious and impactful primary logo.

The brand extended to business cards, stickers and a cake serving guide.

Unforgettable Events is based in Conneticut, USA and specialises in the planning and implementing of special events for their clients. They’re paving the way for events in their area by standing out from their competition with the wide range of props available for hire.

A clean, modern and professional branding is achieved through a soft but luxe colour palette, focusing on accessibility and quality. Unforgettable Event’s brand extends through to their social media and website.

Briana was after a branding that contained earthy tones, a feminine feel and demonstrated the extra mile she goes to when planning an event. It’s all about the detail.

Hart Electrical were already a successful business with an existing brand, but they wanted to level up to reflect the growth and direction since they began their business 8 years ago.

The team at Hart were after a clean logo with an easily recognisable colour palette that stood out in the industry. They were such a fun crew to work alongside to create this look and we love the outcome.

Working with Bex to create the branding for her new Osteopathy clinic in Pukekohe, was a great partnership. Bex isn’t afraid to use colour and she wanted a vibrant and energetic feel, while maintaining an overall professional vibe.

Using this fingerprint symbol is an effective way of introducing colour and an icon to the brand. It symbolises the physical nature of osteopathy but also, the circular nature demonstrates the progressive nature of the clinic.

Victoria’s initial branding had served her well over the years, but she realised it was no longer attracting the right audience.

We worked together to create a more minimal look with an overall balance of contemporary, classic and luxury. The primary logo feels so balanced and the submarks work for the other avenues of her business.